Aida has been personal training for over eight years and has introduced BOSS fitness in year 2016.
Having many members join over a short period time, she realised moving to a bigger space would be more beneficial for herself and her team.
She has been continuing her business in a warehouse for nearly two years which is local to her community.
One of Aida’s biggest aims for her BOSS fitness journey was to have everyone feel part of the BOSS fitness family, for them to feel supported and understand that they are not alone. For this reason, BOSS fitness is known to be very community based and supported.
She has a personal bond with her gym members and is a supportive coach who values everyone in and out of training hours. Her priority was to make her studio a positive environment for everyone.
She is a huge supporter of female empowerment and believes that her studio fosters the belief about “female potential”.
She has many events happening at her studio which grows personal bonds and gets everyone to feel part of the BOSS family.
She has had end of year events, mental health awareness events, Ramadan iftars and many more.
She believes that physical health supports mental wellbeing. She often has events to support the community to build awareness about mental health in her community by inviting guest speakers and allowing the community to engage in activities that prove the effect of mental well-being. Aida believes that social media is a big aspect and supports her business.
She believes that Instagram has been one of her biggest advertising platform throughout her business. She posts studio training sessions, progress photos, group photos and many helpful resources to support healthy eating and training.
The Covid – 19 pandemic has hit as an unexpected crisis across the globe. It has affected many small business including the health and fitness industry. This crisis affected Aida emotionally as she felt she was losing her family and the much-needed support she was providing.
Aida knew that she had many people waiting for her support so she took a step brought out the best of isolation for everyone in her community.
Aida believes that her social media platform has grown much more during isolation by introducing Instagram live workouts twice a day throughout this time.
Taking in to consideration different availabilities, Aida covered an am and pm session and for this the community responded with positive feedback and appreciation.
Despite these unprecedented times, Aida discovered new and inviting business approaches which supports and involves the local and distant community.
As a result, Aida will continue to provide online services through zoom and Instagram. She will further support those in need with fitness equipment packs to kick start their health and fitness journey.
Aida’s humble, positive and innovative nature was greatly appreciated by the community, which lead to a great number of new members joining the Boss Community.
Aida is looking forward to reunite with her existing and new members and cannot wait to be back in the studio. As the Turkish News Press family, we would like to thank Aida for taking the time to do this interview with us and wish her the best in her future endeavours.
